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Entrepreneurship 101: Who is your customer?

Course Description:

Many seemingly great ideas and technologies come to a sudden halt in the face of one simple, inescapable question.    "Who is your customer?"   MIT has been asking its student entrepreneurs this question for many years – and with great success.  The 25,600 companies started by MIT alumni generate $2 trillion in revenue and have created 3.3 million jobs.  If MIT were a country, it would be the 11th largest economy in the world.    Become a citizen of this 11th largest economy!  Join MIT in your entrepreneurial journey as you discover your startups most essential resource – the customer.    This is entrepreneurship – so don't expect a lecture.  Every class session will be an in-depth and focused case study of MIT entrepreneurs from areas as diverse as mobile applications, 3D printing, power electronics, international development, and watchmaking.    You will learn, through the stories of MIT entrepreneurs, how to go from idea or technology to the necessary understanding of who and why will want to buy your product.  Specifically, you will learn how to: ●      Identify prospective customers ●      Interview them ●      And finally, select the right customers for your business.  Course assignments will be real-life exercises that will guide you through a series of concrete, practical, and effective steps that will help you make your idea very real.    Prepare to have some fun too!  More on this after you enroll ;-)  

Course Tags: Startups
  • Instructor(s) Bill Aulet
  • University
  • Provider
  • Start Date 09/Jan/2015
  • Duration Always Available
  • Main Language English
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