Store Design, Visual Merchandising and Shopper Marketing (Mrkt 380) by Iversity On Univ. of Vienna

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Store Design, Visual Merchandising and Shopper Marketing

Classified as: MRKT380 - Retail Marketing

Marketing
Univ. of Vienna
Iversity
Finished / Archive Unavailable

Course Description:

Have you ever wondered how the retail environment influences your shopping behavior? In this course you will learn the secrets of how marketers can use factors like colors, scents, store layouts and merchandise presentations to influence consumers.

Instructor(s) Claus Ebster
University
Provider

Start Date 04/May/2015
Duration 6 weeks
Main Language English

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