An Intro to Marketing (Mrkt 360) by Coursera On Univ. of Pennsylvania

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An Introduction to Marketing

Classified as: MRKT360 - Principles of Marketing (3 Alt. Courses Available)

Marketing
Univ. of Pennsylvania
Coursera
Archive may be available

Course Description:

This Wharton course will teach the fundamentals of marketing by getting to the root of customer decision making. The course will focus on branding strategies, customer centricity and new market entry.

Instructor(s) David Bell, Peter Fader and others
University
Provider

Start Date 01/Jun/2015
Duration 6 weeks
Main Language English

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