Learn how to increase brand engagement through the creation and distribution of content using an owned digital channel approach.
Digital technology has rapidl...
In this course, you’ll take on the role of a communications manager for a fictional organisation, making key decisions that will affect its online reputation. Yo...
Detailed introduction to the entire marketing process, identifying a customer base and the range of marketing decisions that an organization must make in order t...
This Wharton course will teach the fundamentals of marketing by getting to the root of customer decision making. The course will focus on branding strategies, cu...
Marketing is a crucial function in all businesses and organizations, and is becoming increasingly crucial to success in our modern global economy. This course, r...
In order to compete in an ever-changing market, business leaders must assess and respond to consumer needs and wants. Marketing is a means of creating value for ...
Have you ever wondered how the retail environment influences your shopping behavior? In this course you will learn the secrets of how marketers can use factors l...
This course will examine how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by shifting the balanc...
Learn the role of digital channels in an integrated marketing campaign and why you need a digital strategy. Interact with the content and hear from industry expe...
Discover the multiple channels used by digital marketers today and how to leverage them optimally. Interact with content and hear from industry experts invited t...
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