Detailed introduction to the entire marketing process, identifying a customer base and the range of marketing decisions that an organization must make in order t...
This Wharton course will teach the fundamentals of marketing by getting to the root of customer decision making. The course will focus on branding strategies, cu...
Marketing is a crucial function in all businesses and organizations, and is becoming increasingly crucial to success in our modern global economy. This course, r...
In order to compete in an ever-changing market, business leaders must assess and respond to consumer needs and wants. Marketing is a means of creating value for ...
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